PlusNet has launched Broadband Your Way Pro, a broadband service for serious gamers who require a high quality connection to make the most out of online gaming.

Broadband Your Way Pro builds on PlusNet's excellent ping rates and its advanced traffic management technology. This traffic management, exclusive to PlusNet, ensures that gaming traffic is given the highest priority in order to deliver the ultimate gaming experience. Users can also opt to have interleaving switched off from their connection to further improve the speed.

Available on a monthly contract, Broadband Your Way Pro is priced at £19.99 a month including a usage allowance of 10GB when online between 8am and midnight. At all other times, usage is free which is perfect for large downloads or gaming through the night.

Under Broadband Your Way Pro, gaming and VoIP traffic (such as Ventrilo and TeamSpeak) is prioritised under PlusNet's Titanium service whilst all other activity such as browsing, email and streaming media is treated as Gold.

Mitchell Davis, username Rufio, is a serious gamer who recently achieved top 50 status in the UK whilst playing the award winning Battlefield franchise game, Battlefield 2. "PlusNet's low ping rates make it the obvious choice for any gamer. When you're competing online, connecting to the gaming server first can give you a real advantage over your competition and help you build up high scores."

Customers signing up will also be offered a free 4-port wireless router worth £50 providing they stay with the service for 12 months. PlusNet is also offering a free computer game from manufacturer Ubisoft. Customers will be offered a choice from three games for PC, Xbox360 or Playstation 3 including Tom Clancy's Rainbow Six Vegas, Ghost Recon Advanced Warfighter 2 and Settlers: Rise of an Empire.

"There's nothing worse than poor broadband connections when it comes to broadband gaming – in fact in some cases, during certain online games, it can make the difference between virtual life and death," said Neil Armstrong, products director at PlusNet. "We listened to our customers and gaming fans and have developed a service tailored to their specific needs."




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Plusnet, the UK's best value Internet Service Provider (ISP), today celebrates its 10th anniversary in the evolving Internet business. Plusnet, one of the UK's first ISPs, has enjoyed a reputation for working closely with its customers in order to provide compelling and innovative Internet services. It has used the 10th anniversary to launch two new initiatives to create value for its customers.

The tenth-anniversary celebratory offers to customers include:

A new free set-up offer. Customers have all set-up charges for free if they stay for 12 months. Customers are still only obliged to sign up for a one-month contract but if they leave within the first 12 months they pay the standard costs for modem and activation.

The biggest ever reward for customers recommending Plusnet. Customers who recommend Plusnet to their friends and family in February or March will be entered in a draw for a VW Golf R32 sports car worth £30,000.

Finally Plusnet is also refunding ten years of subscription worth over £2,000 to its first customer from 1997, who is now a broadband customer.

Lee Strafford, Plusnet's CEO, said: "We owe our success to the transparent relationship we have with our customers and the talent and work ethic of my co-workers. Plusnet grew out of a discerning and enthusiastic community using our discussion forums and self-service tools. In 10 years we've grown entirely through customer referral – with next to no advertising. We'll keep doing what we're good at - listening to our customers and building the future of broadband with them."

Plusnet launched on 1st February 1997 under the brand Force9. The company has grown from just seven staff to employ of over 200 people and last year generated revenue of over £45m. Plusnet recently laid out its plans for 2007 including a range of services and improvements. New services will include BT Vision, BT Fusion and a Home Hub. The company was bought by BT in January 2007 and will continue to operate as an independent subsidiary.



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Plusnet, the UK's best value ISP, has today announced two trials to supply its customers with broadband speeds of up to 24Mb.

Plusnet will run a trial with Easynet to deliver speeds of up to 24Mb based on their Local Loop Unbundled network. Plusnet customers in selected areas are expected to be able to access the highest speeds available in the UK from December.

Earlier in the year, Plusnet took part in BT's IPStream Max technical trials which offered speeds of up to 8Mb to residential and business customers. These trials have now developed further; Plusnet customers in 25 BT exchanges across Greater London, Strathclyde, South Glamorgan, Cornwall and Northern Ireland will be able to benefit from speeds of up to 8Mb from 30th November. Customers across the whole of the UK should be able to enjoy speeds up to 8Mb by spring 2006.

Neil Armstrong, Plusnet's Head of Marketing said "We know that our customers are very keen to experience even faster broadband speeds. The trials with Easynet and BT mean we can offer even faster speeds at great value prices. Many of our customers will be getting an early Christmas present of a huge boost in speed."

Plusnet broadband services at speeds of up to 8Mb are available from just £14.99 per month. Pricing and availability for speeds up to 24Mb will be available in the next few weeks.




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PlusNet is delighted to announce that it has won not one, but two major categories in this year's influential Future UK Internet Awards. Crowned 'Best Consumer ISP' for its popular range of great value products and services, PlusNet has also been honoured with the 'Customer Service Award' - voted number one both by the public and a panel of magazine and industry experts alike.

The Customer Service Award, sponsored by Internet and Broadband Advisor magazine, has been awarded to the Internet business that has demonstrated the best customer service throughout the year. PlusNet beat off several highly respected names to this prestigious trophy from all areas of electronic commerce.

Dan McNamara, Editor of Internet & Broadband Advisor said: "In 2004, PlusNet has led a price revolution in the consumer market, and most importantly has continued to deliver in the key areas of reliability, speed and customer service. In our experience their customers are a happy bunch, and the votes speak for themselves, making PlusNet a deserving winner."

Marco Potesta, Marketing Director at PlusNet said: "We're delighted to have been awarded two Future UK Internet awards this year. It's a great honour that recognises the continued success of PlusNet and particularly places emphasis on the dedication and efforts of our employees. Our sincere thanks go to them, and to our customers for voting for us."

2004 has been a remarkable year for PlusNet. Having launched 512k broadband from just £14.99 per month earlier in the year, with free transfer for new customers moving to PlusNet from another broadband provider, it successfully floated on AIM in July.

The last few months have seen continued innovation, with increased broadband availability across the UK and more low-prices from PlusNet, with 1Mb broadband now starting from only £14.99 and 2Mb products from only £19.99 per month.



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A lifeline is being thrown today to more than 70 UK ISPs faced with spiralling operating costs, many of whom now face financial ruin.

BT's increases in the cost of business broadband have left many service providers with few options, faced as they are, with additional expenditure of up to 30%. The UK Internet Federation (UKIF), a newly created trade body representing the interests of affected ISPs, has recently stated that the increase has "put them in a position where they will be unable to compete and will be faced with terminating their business". Despite a last-ditch appeal to Ofcom last week, the price increase has been confirmed.

PlusNet firmly believes that for the UK broadband sector to be successful, breadth of customer choice and industry innovation is important. Today's proposal aims to promote effective and sustainable competition, providing the means for small and medium sized ISPs to participate fairly in a market dominated by the few large providers.

"Many smaller operators providing niche services, both locally and nationally to the residential and business market, have been hit particularly hard by this news," stated Marco Potesta, Marketing Director at PlusNet. "With a last ditch attempt to persuade Ofcom to rule against the price increase failing, UKIF members have few options left available to them."

However all is not lost. PlusNet is hoping to meet with UKIF representatives and/or members to discuss a potential way forward that could turn a potential negative into a positive for all concerned. The affected ISPs are buying relatively small amounts of capacity from a number of BT distribution arms; this could be consolidated into buying through PlusNet.

"Having looked at the situation, we believe that smaller ISPs can leverage our existing DSL platform and get back to the cost structures in place prior to the recent price rises. We also believe this can be done in such a way that not only is customer ownership and product development retained by the relevant individual ISPs, but improvements in quality of service can also be gained," continued Potesta.

To establish the feasibility of this proposal, moving forward PlusNet proposes to hold a forum in the coming weeks to encompass all affected UK ISPs to plan the way forward.

"We are making this public release to alert UKIF representatives of our proposal. PlusNet is committed to facilitating the way forward but we must emphasise that action needs to be taken quickly to ensure a successful outcome," said Potesta.

PlusNet has set up a contact email address This email address is being protected from spambots. You need JavaScript enabled to view it. for those wishing to participate in establishing the forum.




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The residents of one Yorkshire town got so fed up with being passed over for broadband access that they set up Britain's first ISP cooperative.  The Calder Valley in West Yorkshire is famous for being the poet Ted Hughes's birthplace, having an outstanding annual writing conference and being a slightly eccentric area with an ex-hippie-commune feel about it. Now one of the valley's several market towns, Hebden Bridge, is set to become known for pioneering technology developments in the world of broadband.


PlusNet has been declared the NUMBER ONE ISP for Broadband by the readership of PC Pro, one of the UK's most respected computing magazines. In last Thursday night's celebrated awards ceremony, PlusNet were voted the outright winner in the 'ISP Broadband' category for the 'PC Pro Reliability and Service Awards 2003'.

At the glitzy presentation, held at the Dorchester Hotel, London, PlusNet beat other nominated national ISPs; AOL, BT Openworld, NTL, Pipex and Telewest Blueyonder to scoop this prestigious award.

The Reliability and Service Awards 2003 are based upon a comprehensive survey completed by the PC Pro readership, in which feedback was polled relating to quality, value for money and overall reliability of broadband service.

"This is a tremendous accolade to be presented with," stated Marco Potesta, Commercial Director at PlusNet.

"We're extremely pleased to have been voted Number One Broadband ISP by the readership of one of the UK's most highly respected IT magazines. We'd like to extend our sincere thanks, both to our customers and PC Pro magazine readers. This is testament to PlusNet's superior operating model that delivers an enhanced customer experience at a lower cost structure than any of our competitors, the success of which is entirely due to all our employees. I would like to thank them for all their continued efforts."

PlusNet join the illustrious ranks of other PC Pro 2003 award winners, Hewlett-Packard, IBM, NEC-Mitsubishi amongst others.


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